FIRST FROST – FIRST LOSS

Our first frost of the year this morning, with temperatures reaching 1 C. Whilst the countryside looks absolutely amazing, our cauliflowers and winter greens are in the front line to take some damage. Shoppers expectations of quality is based largely around product looking perfect. Frost and cold temperatures have the tendency to scar or damage our product, rendering it unsaleable.

Moving into the winter, our crops look well, too well perhaps! Last year we lost the vast majority of the crop leaving us nursing large losses and bringing these two enterprises under the microscope. If we don’t make some money out of these this winter, we have decided that it will be our last season and will move onto something fundamentally less risky.

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